My Role: Visual Designer / User Experience Designer
Project duration: September 2015 - February 2018
TOP 1 e-commerce online retailer in Ukraine, selling a wide range of products. The website is known for its user-friendly interface, extensive product selection, and competitive pricing. Rozetka also offers fast and reliable shipping, as well as a range of payment options, including cash on delivery. The company has a strong reputation for customer service and has won several awards for its business practices in Ukraine.
Project Overview
Problems
Convert traffic to sales by define their unique identity and value in the market.
The mobile app has usability issues and an old design.
Inconsistent guidelines for making promotional materials and maintaining promotional materials.
Goals
Improve design system to address existing consistency issues across Rozetka products.
Improve mobile app design and usability. Make android design native to the platform.
Analyze existing promotional materials. Develop clear and concise brand guidelines.